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C-Stores Operators— When it Comes to Advertising, Audio is the Way to Go!

When it comes to advertising, there are now more options than ever before! From TVs to posters and signage, there are so many options for convenience store owners to connect with their customers. It’s important to know which one gives you the most bang for your buck. An advertisement is successful if it increases sales…

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MTI Picks: Top Holiday Songs

Winter is in the air, and the holidays are upon us! Here at MTI we’re making sure to keep the holiday cheer going for our clients across the US and Canada.  There’s a huge pool of Christmas songs to choose from, but here’s a list of some of our annual favorites for your enjoyment. From…

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7 Reasons Why You Should Play Music in Your Store

Have you ever been in a silent store – with no music playing in the background? What was your impression? If you are like most people, you probably felt uncomfortable, and after looking around a bit, you quickly left, headed towards a friendlier, more welcoming store. On the other side of the scale, have you…

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Increasing Sales at your Convenience Store

With gas prices relatively low, your stores are selling more gallons than in previous years! According to a recent article in Convenience Store Decisions, a majority of income for convenience stores is generated by their pump sales. Although it may not be the first thing that comes to mind, this provides a huge opportunity to…

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4 Common In-Store Music Mistakes to Avoid.

We’ve talked a lot about the benefits of having an in-store music solution, but what’s equally important is making sure you’re getting the most from it! Here’s a list of some common mistakes to avoid when it comes to optimizing your in-store radio program.     Playing Music That Your Customers Don’t Like     Your…

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USA TODAY looks into the effects of sound on customer behavior

Hearing is one of the most important senses that we rely on for information about our environment. Because of this, sound has a HUGE impact on the way we behave. There are several different aspects of your customer’s behavior that are affected by the music playing around them and these behaviors can be applicable as…

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Top 10 Songs for the Beach from MTI Digital

Summer’s well under way.  Have you made a trip to the beach yet? Get a wave of chill vibes with our playlist of awesome songs for the beach!  We’ve put together a collection of summery hits that are perfect for an afternoon of surf and sand from the company that delivers better background music.  …

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Getting More From Your Background Music Program Using Advertising

A custom background music program can provide many practical benefits beyond just an audio soundtrack. One huge benefit that may be overlooked is the power of broadcasting ads in your program. In-store messages can be an extremely valuable tool to inform your customers and increase sales. MTI pioneered in-store messaging programs almost 30 years ago,…

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Top 10 Songs for Your Fourth of July Barbecue

    Once you’ve got burgers, fireworks, and family, the only thing missing are the tunes! Check out this playlist of summer essentials that are must haves for your afternoon cookout. We’ve got a hand selected playlist of background music that will give you good vibes to grill to and make sure your Fourth of…

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Why an Internet Radio Station Won’t Cut it For Your Business

From Spotify to Pandora, internet radio has become so accessible, and with so many musical libraries at your fingertips, you may be tempted to use one of them for background music in your store. It’s all the same, right?  Not so fast!  While it might fill up dead air, playing background music from an app isn’t…

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