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Background Music: What About Those Pesky Curse Words?

There’s an important difference to consider between radio stations and your business.   It’s easy to change the station when you’re listening to the radio.  The guests at your business can’t do the same. This means that your background music provider must select great music for your customers to enjoy, but must be certain that the…

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Return on Investment from Your In-Store Background Music Program

We often hear this statement: “I’d like to add background music in my business, but I don’t see an ROI from the program”.    That always startles us because businesses often spend thousands of dollars on consultants who may or may not be right about the direction they suggest.   Or, they spend money on a superior…

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