Category Archives: Blog

Category Archives: Blog

The Effects of Music on Shopper’s Perception of Safety

Just like sight, sound is a critical way that we process our environments and our safety within them. It’s common knowledge that a business must maintain its physical space to project an image of safety and security for its patrons, but it’s also vital to consider sound in the same way. Think about it—you wouldn’t…

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20 Best Songs of the 2010s

20 Best Songs of the 2010s There’s been so much great music this decade! From Katy Perry to Drake and more, the 2010s have brought top talents, and ear-grabbing hits! Our top-notch team of music analysts here at MTI have compiled a list of the very best songs this decade. This isn’t a list of…

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MTI congratulates Cumberland Farms– Named Best Workplace for Women

Accroding to the National Report: “NATIONAL REPORT — Convenience store operators are not just good community partners, but they are also good employers — especially for women. … Cumberland Farms was named among the top 75 Best Workplaces for Women by Fortune magazine. This is the first year Westborough, Mass.-based Cumberland Farms has been named to the…

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DIY vs Professional Speaker Installation– Which is Right for Your Store?

Dental work, legal defense, and haircuts. There are some things you just shouldn’t do yourself, and in-store speaker installation is another one. If you want top service for your brick and mortar store, then it is best left to professionals who can draw upon their extensive skills and experience to give you the most technologically…

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“Chain Store Age: Music, Visuals…Critical to In-Store Experience”

According to a report by chainstoreage.com, in-store music is a critical part of a customer’s shopping experience, and can have a serious impact on how they perceive the store. This comes from information provided by Walnut Unlimited, a global market research agency specializing in neuroscience and behavioral psychology.  The article states: “When it comes to…

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3 Important Tips for Planning Your In-Store Music Program

By now you’re probably well aware of the HUGE benefits of having a custom in-store radio program and you may be thinking of installing one in your business. Before you get started, it helps to determine what you want to accomplish with it! Having an effective plan of action can mean the difference between having an in-store music…

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So, How Does Your Business Sound Without Background Music?

So, How Does Your Business Sound Without Background Music? Unpopular? People like to visit bustling, busy spaces.   That’s why it’s fun to go to the mall, to the fair or to a concert.   When your business sounds deathly quiet, it gives the impression it is not doing well and is unpopular.   Imagine eating dinner at…

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5 Reasons you NEED a professional music system for your Restaurant

5 Reasons you NEED a professional music system for your Restaurant The music that you choose to have in your store (or lack thereof) says a lot about your restaurant’s brand. Seemingly small factors such as the type of music you play and it’s volume can have a huge impact on both brand perception, and…

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Top 10 Valentine’s Day Songs

February is here and love is in the air once again! From 50s era crooning ballads, to modern day EDM club tracks, people have long expressed the bliss of falling in love through song. Using our years of experience in providing excellent in-store background music, we’ve curated a short playlist in the spirit of Valentine’s…

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C-Stores Operators— When it Comes to Advertising, Audio is the Way to Go!

When it comes to advertising, there are now more options than ever before! From TVs to posters and signage, there are so many options for convenience store owners to connect with their customers. It’s important to know which one gives you the most bang for your buck. An advertisement is successful if it increases sales…

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