Webinars

How to Select the Right Background Music for Your Business

In this webinar, our founder, Lorraine Golden, will show you how to choose the right background music for your business. You’ll learn: Which musical styles are appropriate for which customers How your type of business should affect your music choice How to select holiday music

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How to Write a Compelling Promotional Announcement

In this webinar, our founder, Lorraine Golden, will show you how to write an effective promotional message to use as part of background music system.   You’ll learn: How to write for the ear instead of the eye Common mistakes people make when writing promotional messages Why some messages work better than others

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