How are music and shopper safety related? Just like sight, sound is a critical way that we process our environments and our safety within them. It’s common knowledge that a business must maintain its physical space to project an image of safety and security for its patrons, but it’s also vital to consider sound in…
20 Best Songs of the 2010s
There’s been so much great music this decade! From Katy Perry to Drake and more, the 2010s have brought top talents and ear-grabbing hits! Our team of music enthusiasts here at MTI Digital have compiled a list of the very best songs this decade. This isn’t just a list of the best or most chart-topping…
MTI congratulates Cumberland Farms: Named Best Workplace for Women
“NATIONAL REPORT — Convenience store operators are not just good community partners, but they are also good employers — especially for women. Cumberland Farms was named the Best Workplace for Women by Fortune magazine. They were one of the top 75 companies on the list. This is the first year Westborough, Mass-based Cumberland Farms has…
DIY vs Professional Speaker Installation: Which is Right for Your Store?
DIY vs professional speaker installation; which option should you choose? Dental work, legal defense, and haircuts. There are some things you just shouldn’t do yourself, and in-store speaker installation is another one. If you want top service for your brick and mortar store, then it is best left to professionals who can draw upon their…
“Chain Store Age: Music, Visuals…Critical to In-Store Experience”
According to a report by chainstoreage.com, in-store music is a critical part of a customer’s shopping experience, and can have a serious impact on how they perceive the store. This comes from information provided by Walnut Unlimited, a global market research agency specializing in neuroscience and behavioral psychology. The article states: “When it comes to…
3 Important Tips for Planning Your In-Store Music Program
By now you’re probably well aware of the HUGE benefits of having a custom in-store radio program and you may be thinking of installing one in your business. Before you get started, it helps to determine what you want to accomplish with it! Having an effective plan of action can mean the difference between having an in-store music…
So, How Does Your Business Sound Without Background Music?
So, How Does Your Business Sound Without Background Music? Unpopular? People like to visit bustling, busy spaces. That’s why it’s fun to go to the mall, to the fair or to a concert. When your business sounds deathly quiet, it gives the impression it is not doing well and is unpopular. Imagine eating dinner at…
5 Reasons you NEED a professional music system for your Restaurant
5 Reasons you NEED a professional music system for your Restaurant The music that you choose to have in your store (or lack thereof) says a lot about your restaurant’s brand. Seemingly small factors such as the type of music you play and it’s volume can have a huge impact on both brand perception, and…
Top 10 Valentine’s Day Songs
February is here, and love is in the air once again! From 50s era crooning ballads to modern-day EDM club tracks, people have long expressed the bliss of falling in love through song. At MTI Digital, we understand the importance of creating the perfect atmosphere for any occasion, and Valentine’s Day is no exception. Using…
Why Audio Advertising for Convenience Stores is the Way to Go
When it comes to advertising, there are now more options than ever before! From TVs to posters and signage, there are so many options for convenience store owners to connect with their customers. It’s important to know which one gives you the most bang for your buck. An advertisement is successful if it increases sales…
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