Winter is in the air, and the holidays are upon us! Here at MTI Digital, we’re dedicated to spreading holiday cheer and ensuring our clients across the US and Canada feel the festive spirit through the top holiday songs. As the year draws to a close, we reflect on the moments that brought us joy…
7 Reasons Why You Should Play Music in Your Store
Should you play music in your store? Have you ever been in a silent store – with no music playing in the background? What was your impression? If you are like most people, you probably felt uncomfortable, and after looking around a bit, you quickly left, headed towards a friendlier, more welcoming store. On the…
Increasing Sales at your Convenience Store
With gas prices relatively low, your stores are selling more gallons than in previous years! According to a recent article in Convenience Store Decisions, a majority of income for convenience stores is generated by their pump sales. Although it may not be the first thing that comes to mind, this provides a huge opportunity to…
4 Common In-Store Music Mistakes to Avoid.
We’ve talked a lot about the benefits of having an in-store music solution, but what’s equally important is making sure you’re getting the most from it! Here’s a list of some common in-store music mistakes to avoid when it comes to optimizing your in-store radio program. Playing Music That Your Customers Don’t Like …
USA TODAY looks into the effects of sound on customer behavior
Hearing is one of the most important senses that we rely on for information about our environment. Because of this, sound has a HUGE impact on the way we behave. There are several different aspects of your customer’s behavior that are affected by the music playing around them and these behaviors can be applicable as…
Top 10 Beach Songs from MTI Digital
Summer’s well under way. Have you made a trip to the beach yet? If not, it’s time to pack your bags, grab your sunscreen, and head to the coast for some sun-soaked fun. Whether you’re planning a spontaneous beach trip or a well-deserved vacation, nothing sets the mood better than the perfect beach playlist. Get…
Getting More From Your Background Music Program Using Advertising
A custom background music program can provide many practical benefits beyond just an audio soundtrack. One huge benefit that may be overlooked is the power of broadcasting ads in your program. In-store messages can be an extremely valuable tool to inform your customers and increase sales. MTI pioneered in-store messaging programs almost 30 years ago,…
Top 10 Fourth of July Songs for Your Barbecue
Once you’ve got burgers sizzling on the grill, fireworks ready to light up the sky, and family gathered around, the only thing missing are the tunes! Music sets the tone for any celebration, and the Fourth of July is no exception. Check out this playlist of summer essentials that are must-haves for your afternoon cookout….
Why an Internet Radio Station Won’t Cut it For Your Business
From Spotify to Pandora, internet radio has become so accessible, and with so many musical libraries at your fingertips, you may be tempted to use one of them for background music in your store. It’s all the same, right? Not so fast! While it might fill up dead air, playing background music from an Internet radio…
Why In-store music is good for employees too!
Why In-store music is good for employees too! There are so many advantages to using in-store music in your business, but one that you may not have considered is the effect it has on your employees. In addition to providing a unique audio experience for your customer, background music can provide an elevated work atmosphere…
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