Posts by Lorraine Golden

Posts by Lorraine Golden

Black Friday and Background Music

If there ever was an argument in favor of whether music can affect your business environment, it’s the annual introduction of holiday music, e.g., for Black Friday.  And, speaking of arguments, the date on which you start to add some Johnny Mathis and Darlene Love to your playlist is certain to start some internal arguments…

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Ashley Stewart Selects MTI Digital to Provide a Custom In-Store Background Music & Message Program for its Stores

Miami Beach, FL (PRWEB) February 09, 2017—Ashley Stewart Selects MTI Digital to Provide a Custom In-Store Background Music and Message Program for its Stores. Fashion retailer is able to reach diverse customer base with several unique music formats. Ashley Stewart, Inc. the leading social commerce fashion brand, has chosen MTI Digital to design and install…

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Background Music: What About Those Pesky Curse Words?

There’s an important difference to consider between radio stations and your business.   It’s easy to change the station when you’re listening to the radio.  The guests at your business can’t do the same. This means that your background music provider must select great music for customers to enjoy, but must be certain that the music…

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Return on Investment from Your In-Store Background Music Program

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We often hear this statement: “I’d like to add background music in my business, but I don’t see an ROI from the In-Store Background Music Program”.    That always startles us because businesses often spend thousands of dollars on consultants who may or may not be right about the direction they suggest.   Or, they spend money…

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