By now you’re probably well aware of the HUGE benefits of having a custom in-store radio program and you may be thinking of installing one in your business. Before you get started, it helps to determine what you want to accomplish with it! Having an effective plan of action can mean the difference between having an in-store music…
Tag Archives: Muzak
So, How Does Your Business Sound Without Background Music?
So, How Does Your Business Sound Without Background Music? Unpopular? People like to visit bustling, busy spaces. That’s why it’s fun to go to the mall, to the fair or to a concert. When your business sounds deathly quiet, it gives the impression it is not doing well and is unpopular. Imagine eating dinner at…
5 Reasons you NEED a professional music system for your Restaurant
5 Reasons you NEED a professional music system for your Restaurant The music that you choose to have in your store (or lack thereof) says a lot about your restaurant’s brand. Seemingly small factors such as the type of music you play and it’s volume can have a huge impact on both brand perception, and…
Top 10 Valentine’s Day Songs
February is here, and love is in the air once again! From 50s era crooning ballads to modern-day EDM club tracks, people have long expressed the bliss of falling in love through song. At MTI Digital, we understand the importance of creating the perfect atmosphere for any occasion, and Valentine’s Day is no exception. Using…
Why Audio Advertising for Convenience Stores is the Way to Go
When it comes to advertising, there are now more options than ever before! From TVs to posters and signage, there are so many options for convenience store owners to connect with their customers. It’s important to know which one gives you the most bang for your buck. An advertisement is successful if it increases sales…
MTI Picks: Top Holiday Songs
Winter is in the air, and the holidays are upon us! Here at MTI Digital, we’re dedicated to spreading holiday cheer and ensuring our clients across the US and Canada feel the festive spirit through the top holiday songs. As the year draws to a close, we reflect on the moments that brought us joy…
7 Reasons Why You Should Play Music in Your Store
Should you play music in your store? Have you ever been in a silent store – with no music playing in the background? What was your impression? If you are like most people, you probably felt uncomfortable, and after looking around a bit, you quickly left, headed towards a friendlier, more welcoming store. On the…
Increasing Sales at your Convenience Store
With gas prices relatively low, your stores are selling more gallons than in previous years! According to a recent article in Convenience Store Decisions, a majority of income for convenience stores is generated by their pump sales. Although it may not be the first thing that comes to mind, this provides a huge opportunity to…
4 Common In-Store Music Mistakes to Avoid.
We’ve talked a lot about the benefits of having an in-store music solution, but what’s equally important is making sure you’re getting the most from it! Here’s a list of some common in-store music mistakes to avoid when it comes to optimizing your in-store radio program. Playing Music That Your Customers Don’t Like …
USA TODAY looks into the effects of sound on customer behavior
Hearing is one of the most important senses that we rely on for information about our environment. Because of this, sound has a HUGE impact on the way we behave. There are several different aspects of your customer’s behavior that are affected by the music playing around them and these behaviors can be applicable as…
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